Amazon becomes the most notable clothing retailer in the U.S., outselling Walmart, Concentrate on, Gap and others

Image: Collected Inc. AMZN, +1.42% may be the number one seller of dresses in the U.S., according to the latest info from Wells Fargo, mainly because the e-commerce giant causes even further gains during the COVID-19 pandemic.

Wells Fargo estimates that U.S. sales of clothing and sneakers on Amazon, incorporating third-party sellers, grew 15% in 2020 , reaching $41 billion.

“While this was only a modest rise of +15%, we assume that overall demand for outfits was stifled by the pandemic, and Amazon’s customers were more focused on ‘essential’ things and/or items which catered to the newfound work-from-residence environment,” the Wells Fargo article said. 

Even now, that total is 20%-to-25% more than Walmart Inc. WMT, -0.84%, which came in at number two. And it accounts for 11%-to-12% share of most apparel offered in the U.S., as well as 34%-to-35% share of most apparel sold online.

Walmart announced this week that it has hired American designer Brandon Maxwell as creative director of several of its private-label makes.

Only six other companies in the U.S. promote $10 billion or even more in “softlines,” regarding to Wells Fargo: TJ Maxx mother or father TJX Cos. TJX, +0.93% ; Macy’s Inc. M, -2.14% ; Target Corp. TGT, -1.00% ; Kohl’s Corp. KSS, ; Gap Inc. GPS, +1.64%, mother or father to the namesake manufacturer, Banana Republic, Old Navy, Athleta and the Intermix chain; and Ross Retailers Inc. ROST, +0.24%

Wells Fargo forecasts that revenue of clothing and sneakers on Amazon will surpass $45 billion found in 2021, a “modest” 10% gain, with customers buying in stores again while the coronavirus vaccine continues rolling out.

Wells Fargo expects the web sales of outfits and shoes to come to be flat found in 2021, though that would still put revenue above pre-COVID levels.

“[T]raditional merchants struggled mightily in 2020 amid the pandemic, however the channel shift to e-commerce was drastically accelerated (to Amazon’s benefit),” Wells Fargo analysts led by Ike Boruchow wrote.

Amazon’s U.S. gross merchandise quantity (GMV) in every categories excluding Whole Foods Marketplace was $290 billion this past year, up $9 billion year-over-year.

“Considering that Amazon’s addressable market (just as we define it) grew simply by $180 billion, this signifies that Amazon accounted for ~50% of the market’s revenue growth in 2020,” the report said. 

The most recent Adobe Digital Market Index discovered that COVID-19 gave e-commerce a $183 billion bump in 2020.

“This is nearly how big is the last holiday shopping season, where $188.2 billion were spent online between November and December 2020,” the report said.

Calendar year 2021 is likely to can be found in between $850 billion and $930 billion.

“The pandemic produced a uncommon step change in online spending, equivalent to a 20% boost, and foreseeable future growth is likely to build from this gain. 2022 is certainly likely to be the initial trillion-dollar calendar year for e-commerce,” Adobe ADBE, +0.10% wrote.

Wells Fargo notes that some people brands have partnered with Amazon so that you can take advantage of the company’s reach.

“Various vendors are partnering with Amazon to establish a thorough brand presentation on the site, with assortments that minimally contend with existing stations,” analysts said.

For example Calvin Klein, a good PVH Corp. PVH, -0.94% brand, and Carter’s Inc. CRI, -0.24%, which has created a brand, Simple Joys, specifically for Amazon.

Amazon inventory has rallied 71% in the last time, outpacing the S&P 500 index SPX, +0.29%, which is up nearly 56% for the time.

The Amplify Online Retail ETF IBUY, +1.38% has rocketed 246.7% over the last 12 months.

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