Way back in 2011, when reviewing the iPhone 4S, I compared it to a sports car in a world filled with sedans. At that time, when opting for a premium smartphone, the choice was extremely simple — you either buy the latest iPhone or purchase an Android from the Galaxy S line-up. However, when it came to speed and an overall existential user experience, Samsung had quite a lot of catching up to do. Now, eight years later, the entire dynamic of the smartphone industry has changed with brands that were pretty non-existent all those years ago now offering smartphones that offer bleeding-edge tech.
2019 has been especially significant for Android manufacturers as they continue to push the envelope of what the next big smartphone tech should include. The notch is passé and from the looks of it, even physical buttons are on their last legs. Brands such as Huawei, Samsung, OnePlus, Xiaomi and more are getting extremely creative with smartphone design. Now, we have handsets with wrap-around displays, foldable screens, and even pressure-sensitive buttons. In all this, we still find brands reaching over and above when it comes to cameras with super-wide-angle sensors, massive 108MP cameras and 10x telephoto lenses that are rapidly becoming the norm. And the most astonishing part of all this tech is that they are managing to price it extremely well and this is causing a seismic shift where sales are concerned. Now, we no longer see Apple as the numero uno smartphone brand; but more like a company that’s too afraid to break out the big guns and launch something truly ground-breaking —well, at least on paper.
In September, Apple announced its latest and greatest iPhone ever, the iPhone 11 Pro alongside the iPhone 11 Pro Max and its lower-priced sibling, the iPhone 11. These handsets started leaking online months prior to the unveiling and for those who keenly follow the latest tech news, you pretty much knew what was coming. While the design that leaked was semi-accurate, what Apple displayed on stage was something truly phenomenal. And although it’s dressed in an old-ish bottle, the wine inside was something that’s cutting-edge, and that could leave Android rivals struggling for years to catch up.