Bata Shoe sinks into losses for the first time found in its 58-year stay static in Bangladesh

29 Jul 2020 11:24 AM
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Footwear giant Bata Shoe features incurred losses for the very first time in Bangladesh since it missed the country's main shopping time after people's income was destroyed by the coronavirus pandemic.

The revenue collapse of the shoes, a basic item, indicated the deep scar the pathogen has created for the economy and its people since the government revealed the country's initially coronavirus cases in March 8.

Earnings of 51 % households in the united states plunged to zero even while an enormous 95 per cent people suffered losses in profit as a result of coronavirus outbreak, a recently available analysis of Brac found. The ongoing flood features added another blow.

Bata's sales dropped 85.37 % to Tk 41.24 crore in the next quarter of 2020. Product sales dropped 55.37 % to Tk 204.92 crore in the first fifty percent of the year.

As a result of collapse in revenue, Bata Sneaker sank into losses in the April-June period, quitting Tk 73.51 crore, whereas it had netted a income of Tk 21.68 crore a year earlier.


Half-yearly loss stood at Tk 70.68 crore against a earnings of Tk 26.14 crore year-on-year.

"As much as I understand, this was the 1st time we fell into losses," said Hashim Reza, enterprise secretary of Bata Shoe.

About 25 % of Bata Shoe's business comes through the Eid festivals, in line with the financial report of the business.

Thus, it ramped up stock 90 days before Eid-ul-Fitr, the most significant religious festival in Muslim-majority Bangladesh.

The hope soon dashed following the government imposed a countrywide lockdown on 26 March to support the soaring cases of coronavirus infections.

By the time, the market was partially opened on 31 May, the store shopping season has gone. Eid-ul-Fitr was celebrated on 25 May.

Though the government had allowed the limited opening of shops before Eid-ul-Fitr, the turnout of the panicked people was low, so were the revenue, said a store manager of the company in Dhaka, requesting anonymity.

The store normally posts revenue of Tk 30 lakh in Eid-ul-Fitr during normal times nonetheless it was Tk 2 lakh this season.

The product sales are rising centring Eid-ul-Azha, which is only three days away, nonetheless it can't meet the revenue stream recorded during normal moments before the pandemic hit, he added.

The situation is slowly getting better compared with the previous months, Reza said.

"So, what goes on after Eid-ul-Azha would indicate if the problem is getting back to normal or perhaps not," he added.

Md Belal Ahmed, a person, normally buys sneakers for himself and his family from Bata, local company Apex or various other branded shops.

"But this year I decided not to buy any branded shoe as the financial state is not incredibly sound," he said.

Bata Boot manufactures and sells natural leather, rubber, plastic, canvas sneakers, hosiery and accessories products.

The reverse in fortune for the business, a subsidiary of the Switzerland-founded The Bata Company, came although it is becoming more optimistic about the country of late.

Buoyed by the steadily growing economy, that was the fastest in Asia previous fiscal 12 months, and a youth people, Bata opened their first-ever sneaker outpost all over the world in November last year. The retailer, dubbed B-sneakers on the capital's Gulshan Avenue.

The multinational shoe company has been serving the neighborhood customers since 1962. Currently, Bata Shoe Firm (Bangladesh) operates two manufacturing facilities: one in Tongi and the additional in Dhamrai.

With a creation capacity of 160,000 pairs of shoes daily, its gross annual revenue stood at about 30 million pairs prior to the pandemic.

Bata is the lone franchisee of internationally renowned makes such as for example Adidas, Nike, Hush Puppies and Skechers found in Bangladesh. It has its own sneaker brands: Electric power and North Star.

It includes a network of 261 retail stores in Bangladesh. Its shop at Bashundhara City purchasing centre may be the world's greatest Bata store.

Shares of Bata, that was listed on the Dhaka Stock Exchange found in 1985, closed unchanged from the prior trip to Tk 693 yesterday.

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