Colonial Heights joins regional tourism advertising group

24 Sep 2020 11:22 AM
Colonial Heights is currently the main entity that promotes and market segments regional tourism.

The city joined Richmond Area Tourism as somebody on July 1.

Colonial Heights joins the counties of Chesterfield, Hanover, Henrico, New Kent and Powhatan, metropolis of Richmond and the city of Ashland on the nonprofit organization that offers services to support the area’s hospitality industry.

And a variety of historical and cultural attractions, Colonial Heights houses countless lodging options that are essential to the spot for sports tournaments and events.

“We anticipate collaborating with Richmond Area Tourism to advertise Colonial Heights to tourists as the region performs to safely reopen,” explained Douglas Smith, Colonial Heights' city manager.

Jack Berry, Richmond Place Tourism’s president and CEO, said he was first pleased that Colonial Heights made a decision to join.

“We’re proud to spouse with Colonial Heights and look forward to working with the locality’s workforce and business network to market the city’s many resources and attraction when it's high time," Berry said. "By buying tourism marketing mutually, we are able to leverage resources to generate more impact and drive visitation, meetings, conventions and tournaments.”

Richmond Region Tourism may be the official marketing business for the Richmond region, offering services which range from advertising to net presence support to pr assistance because of its members.

The organization was created in 1983 when what is now called ChamberRVA spun off its tourism functions into an independent Metropolitan Convention & Visitors Bureau. The brand changed to Richmond Place Tourism in 2013.