There's a new face in charge at the Anguilla Tourist Plank.
The Anguilla Executive Council announced the appointment of Tourism Entrepreneur and Way of life Connoisseur, Kenroy Herbert, as the new Chairman of the Anguilla Tourist Plank (ATB). As Chairman, Herbert will lead the seven-member Plank in overseeing global operations of the Anguilla Tourist Plank across all source marketplaces.
Chairman Herbert and the Board will be accountable for strategically managing Anguilla’s promotional, sales and advertising initiatives both on island and overseas, to expand tourism arrivals even while optimizing the industry’s rewards for Anguilla’s residents.
Just as a distinguished businessman in hospitality and lifestyle, Chairman Herbert is intimately acquainted with Anguilla’s tourism industry and potential. As President and Founder of Leviticus Way of living & Travel, an award-winning standard of living management firm, Chairman Herbert has been offering limitless, one-of-a-kind luxury encounters for high net-well worth vacationers through a hand-picked crew of dedicated and innovative individuals.
Commenting in the appointment, Minister of Tourism, the Hon. Haydn Hughes stated, “With rich encounter in hospitality, building and delivering specific vacation and travel experience, Chairman Herbert is the best person to have up the chairmanship of the ATB at the moment. I am confident he will successfully guide the Table and the organization in positioning Anguilla as the top rated destination not merely in the Caribbean, but also in the world.”
Chairman Herbert expressed his appreciation about his latest appointment, saying, “We am honoured to have already been appointed to such a significant situation within the Anguilla Tourist Panel. I wish to lengthen my sincerest gratitude to the Minister of Tourism for his vote of confidence.
"My new chairmanship can be an incredible option to make a difference at a critical time in our tourism market. I anticipate faithfully serving the people of Anguilla, developing Anguilla’s market talk about and the variety of immersive activities for visitors gracing our shores.”
Chairman Herbert’s priorities found in his new role include the appointment of a good Director of Tourism, the improvement of arrival and departure encounters for all guests, a continuing upsurge in visitor arrivals from current and emerging market segments, the advancement and improvement of the Anguilla/St. Maarten dock conveniences, and the rise of tourism earnings through the exploration of different niche marketplaces such as for example regional tourism and native experience tourism.
The impact of the COVID-19 crisis has been felt not merely in Anguilla but throughout the entire tourism ecosystem. Reopening and rebuilding the vacation spot will require a collaborative way and is another main concentration for Chairman Herbert. “Particular emphasis will be put on preparing a thorough tourism recovery intend to rebuild our vacation spot with innovation and inspire expenditure, as we rethink the tourism sector,” he mentioned. “I am humbled to become a part of this extraordinary effort, together with our hard-doing work colleagues in the hospitality sector, and I anticipate taking this new problem head-on. We have confirmed that what we must offer, considerably surpasses our cerulean seas and pristine, bright white sand.”
A diverse band of representatives from Anguilla’s tourism market have already been appointed to the ATB Plank of Directors, commensurate with the brand new government’s promise to embrace the perspectives of young tourism professionals who are transforming the market. The newly appointed customers of the ATB Panel are as follows: Stacey Liburd, Sales and Marketing Consultant, Quintessence Hotel and Much time Bay Villas; Danitza Delisa Mussington, First Feminine Boat Captain, Funtime Charters; Melisha Maccow Niles, Meeting Services/Wedding Professional, Four Seasons Vacation resort; Luisana Mendez Retde, College student & Aspiring Hospitality Specialist; Condon Proctor, Event Coordinator, Lagoon Tours; and Tiago Moraes Sarmento, Standard Supervisor, Belmond Cap Juluca.
Anguilla is uniquely situated in the Caribbean to re-open, having been designated COVID-19 no cost by the World Health Organisation, and recently ranked for the fourth consecutive season in a row, Zero. 1 on the Travelling + Leisure 2020 World’s Very best Awards list of the most notable Islands in the Caribbean, Bermuda, and the Bahamas.