The smartphone market surges 4.1pc in optimism, Samsung retains top spot

03 Mar 2020 11:52 AM
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According to a written report published by Worldwide Data Corporation’s (IDC) World-wide Quarterly CELLULAR PHONE Tracker, 4Q19, Bangladesh’s mobile phone market returned to development in 2019 with a 4.1 % gross annual growth, shipping 29.6 million units through the year.

Samsung Bangladesh retained the very best spot in the Bangladesh smartphone industry with a complete of 16.1% market share in the segment with a revenue volume of a lot more than 1.12 million handsets in 2019. Symphony, Transsion, Walton, and Xiaomi settled in the positioning of second, third, 4th, and fifth, respectively. As well, in conditions of market value, going back three consecutive years, Samsung in addition has been the market head in Bangladesh smartphone market, which gives a genuine insight into its competitiveness towards innovative products.

The overall market continues to be dominated by feature phones with a 76.6 per cent show and 22.7 million-product shipments with a 4.9 % twelve-monthly growth. In the smartphone category, a complete of 6.9 million smartphones were shipped in 2019, with a 1.4% year-over-year (YoY) development. The last one fourth of the entire year (4Q19) saw healthy growth in the entire cellular phone shipments as the category grew 19.5% YoY and 16.2% from the prior quarter, contributing 8.8 million shipments to the entire year.

Last year, the federal government raised the customs duty about smartphones to 25 % from the prevailing 10 per cent, producing a 4.1% decline YoY in 2H19. Whereas the customs duty of feature phones remained the same at 10 %, and therefore, it saw a solid recovery with 20.1% YoY growth in 2H19.

As the neighborhood governments continue to discourage the CBU (Completely Built Units) import across countries, it really is adding immense pressure on global suppliers to diversify their production crops in key geographies to meet up the neighborhood demand. Hence, the country saw a change in local making as three out of four smartphones delivered in 4Q19 had been locally assembled from just one-4th smartphones assembled in 1Q19.

As per the most recent info of Bangladesh Telecommunication Regulatory Commission (BTRC), in 2019, the quantity of locally assembled smartphones increased to 20 lakh from 7 lakh in the last year. In 2018, the federal government allowed nine firms to assemble cellular phone handsets locally.

The firms are Fair Electronics, Walton Digi-Tech Industries, EDISON Industries, Carlcare Technology BD, Alamin and Brothers, Anira International, OK Cell, Transsion Bangladesh, and Best Tycoon (BD) Enterprise.

In line with the Bangladesh Mobile Phone Manufacturing Association (BMPMA), global company Samsung’s plant assembles 96 per cent of the merchandise it sells locally.